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Buying Trances: A New Psychology of Sales and Marketing (Your Coach in a Box)
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$ 24.88
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| Retail Value |
$ 29.98 |
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$ 5.10 (17%) |
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| Item Number |
381096 |
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Item Description...
Product Description
In BUYING TRANCES, renowned marketer Joe Vitale introduces listeners to the most powerful secret of persuasion. He explains how salespeople can help customers enter a "buying trance", a special mental state in which people are suggestible and pliant.
Combining the basics of marketing with cutting-edge concepts in mind control, Vitale shows how salespeople can put customers in a buying trance during which the salesperson can help frame and position the way the customer perceives the product, leading to more sales every time.
For daring salespeople who want to make the sale every time, these cutting-edge techniques in persuasion offer the key to incredible success.
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Item Specifications...
Dimensions: Length: 5.8" Width: 5.3" Height: 1.3"
Weight: 0.3 lbs.
Release Date Sep 11, 2007
ISBN 159659120X
EAN 9781596591202
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Availability 0 units. |
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Reviews - What do our customers think?
 | buying trances: manipulate people and take advantage of them to push your products Aug 25, 2008 |
I know to some people this might seem like a positive, if you think like Joe's way of thinking then you probably do. As a person with some sense of integrity and ethics, I can say that this book made my stomach turn. Let's just quote some gems here:
"What I am suggesting is that people are - let's be blunt - machines. They are not awake. Yes, their eyes are open..." pg. 21;
Now there is one section where he talks about certain needs people have that you use to manipulate them into your product, Joe doesn't use the word manipulate, he frames this as a tool to "connect" to the buyer. And he uses Hitler's example twice here:
"...they are immediately useful, and they can be almost frightingly powerful. Adolph Hitler used them and nearly took over the world. Cult leaders Jim Jones, David Koresh, and Marshall Applewhite used them to command such loyalty...etc" pg. 174
He makes another reference of how effective these techniques are with yet a second reference to Hitler on pg 176, this is when he is talking about a principle of confirming people's suspicions as a way of winning them over
"Hitler "confirmed" the suspicions of many Germans about the cause of their troubles and drew them further into his power by doing so. Cults often confirm the suspicions of members by telling them that their families are out to sabotage them."
Now, I in no way am insinuating that Joe thinks that Hitler or Cult leaders did to other people were good or admirable, but he is certainly praising the METHODS and even using these examples as support for the effectiveness of the METHODS.
All I have to say in regards to this is that, yes, in sales you need to sell, but the means do-not justify the ends. This book is just slime of manipulating people, how to try and hypnotize people with your language, how to confuse people to then make them buy - disgusting. I honestly think that if you apply these predatory techniques on other people, you will lose any sense of personal decency...and as a final note, his writing style is hypnotic, and he basically tries to hypnotize the reader throughout the book. Remember, he thinks you are a machine...
| | |  | This book helped me grow my e-newsletter sign up list in one month! Jul 29, 2008 |
| I love this book and keep it on my desk to remind me to consider the teachings each time I write any type of marketing copy. This book helped me grow my e-newsletter sign up in one month by A. offering something for Free and B. by getting people to take action immediately. Thank you Dr. Vitale! I adore you and thank you for always trying to help your fans by providing helpful and Free information on your blog. You are a blessing! | | | | An Entrancing Book May 9, 2008 |
| Joe Vitale shows how to get a jump on the competition by reaching the customer's unspoken even hidden motivations to buy. By focusing on the customer's needs using open-ended and inward oriented questions rather than on the salesperson's avarice a win-win situation is inevitable. The book's examples, suggestions and antecdotes are entrancing.Buying Trances: A New Psychology of Sales and Marketing | | |  | Good Info and Stories- Interesting Apr 30, 2008 |
| This product by Joe gives you lots of good ideas. I t makes your brain juices start flowing for writing etc.! | | | | Want to see a magic trick? Mar 28, 2008 |
Joe Vitale is Joe Vitale. If you're familiar with Mr. Fire's writings you should know the content grabs you or it does not. With this book, you'll be drawn into the teachings by reading about it at the same moment. When he explains how something is being done, you've just been victimized in reading about it.
This book offers some good, although not entirely new, advise on writing. All the hypnotical stuff gets kind of annoying after a while, but the science behind his writings cannot be ignored. This book is the direct result of his science and because I give it four stars you may conclude it is good, but not great.
I think this book adds to your marketing knowledge like snow on a mountain; nice to look at, but at some times far away. Keep practicing and you'll get some results. Apart from that, just fun to read. | | | Write your own review about Buying Trances: A New Psychology of Sales and Marketing (Your Coach in a Box)
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