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10 Ways To Screw Up An Ad Campaign: And How to Create Ones That Work
| Our Price |
$ 11.40
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| Retail Value |
$ 12.95 |
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| You Save |
$ 1.55 (12%) |
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| Item Number |
370540 |
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Item Description...
Product Description
Advertising is critical for garnering exposure, and GBP, for a business. Yet, done incorrectly, advertising can miss the mark with the very customers a business is hoping to attract. With even modest advertising campaigns costing thousands of pounds, small businesses can't afford to make mistakes. "10 Ways to Screw Up an Ad Campaign" is a practical, no-nonsense guide to avoiding the most common pitfalls. The coverage includes: how to find the best agency or advertiser for your business; how to craft successful promotions; stretching your ad budget; and avoiding costly mistakes, and legal pitfalls. "10 Ways to Screw Up an Ad Campaign" shows readers how to out-advertise the competition, even when they can't outspend them.
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Item Specifications...
Pages 272
Dimensions: Length: 8.3" Width: 5.4" Height: 0.9"
Weight: 0.4 lbs.
Binding Softcover
Release Date Aug 10, 2006
ISBN 1598690825
EAN 9781598690828
UPC 045079900820
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Availability 2 units.
Availability accurate as of Feb 07, 2012 04:24.
Usually ships within one to two business days from Momence, IL.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.
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Reviews - What do our customers think?
 | Strongly recommend it Jan 22, 2007 |
| "10 Ways To Screw Up An Ad Campaign" is one of the best business books I've read on the subject of advertising and marketing. The information that Barry shares is absolutely amazing. It's easy to read and to implement in any business. I strongly recommend that you read this book before spending another dime on advertising. | | | | Practical advice Jan 16, 2007 |
| This book is filled with simple, sensible, yet creative ideas on how businesses and professional practices of all sizes can increase sales through marketing and advertising. It's extremely easy to read and offers practical advice that even businesses with very limited budgets can use to reevaluate strategies and maximize their advertising. There is an important chapter on realistic expectations and measurement of results. I can't imagine not discovering at least a few ideas you can implement immediately from this book. | | | | Great value Jan 10, 2007 |
| For the price, you can't expect to find a better written book on advertising. This book not only gives you insights on creating sucessful advertising campaigns, it also will force you to focus on what sets your business apart from the competition. After reading it, you may re-invent your business as well as your marketing! | | | | AD WISDOM Nov 8, 2006 |
| This book is witty and insightful with great examples on how to use various advertising methods and techniques. It has charts, toolkits bullet points, references and a glossary. I enjoyed it very much. It is well worth the price. | | | Write your own review about 10 Ways To Screw Up An Ad Campaign: And How to Create Ones That Work
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