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101 Mission Statements from Top Companies: Plus Guidelines for Writing Your Own Mission Statement
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$ 11.66
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| Retail Value |
$ 14.95 |
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$ 3.29 (22%) |
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| Item Number |
463927 |
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Item Description...
Product Description
A clear statement of intent and purpose should provide a blueprint for a company's future success. In 101 MISSION STATEMENTS, top businesses share the missions that have inspired greatness, from Fortune 500s like Microsoft to thriving indie entrepreneurs like Ben & Jerry's. Start-ups, nonprofits, and corporations alike can learn as much from these examples as they can from Abrahams's detailed advice on how to craft a statement to suit the needs of any organization.
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Item Specifications...
Pages 160
Dimensions: Length: 7" Width: 5" Height: 0.5"
Weight: 0.35 lbs.
Binding Softcover
Release Date May 1, 2007
Publisher Ten Speed Press
ISBN 1580087612
EAN 9781580087612
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Availability 14 units.
Availability accurate as of Feb 09, 2012 02:49.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.
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Reviews - What do our customers think?
 | Mission Statement Mish-Mash Dec 2, 2007 |
| Mission statements have jumped the shark and this book is Exhibit A. Most are vapid and have zero caloric value for employees hungry for real guidance. Moct of the ones selected talk in babble abour being the "best" or "providing legendary service" or by "helping our customers succeed." Abrahams even lists "key" words to use in putting together your company's mission statement as if you too can aspire to be just as bland and pointless. A few exceptions: Johnson & Johnson which has a credo with specfic goals and aspirations( we will get a "fair profit") and Radioshack which talks about taking the mystery out of tech stuff for those who come into their stores. Of course, as we saw with Enron(look at their mission statement sometime) words are, well, just words and have no effect without actions consistent with them. | | | Write your own review about 101 Mission Statements from Top Companies: Plus Guidelines for Writing Your Own Mission Statement
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