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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School
| Our Price |
$ 11.70
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| Retail Value |
$ 15.00 |
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| You Save |
$ 3.30 (22%) |
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| Item Number |
2173038 |
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Item Description...
Product Description
See how the brain works while using it in the process of reading this book! Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know - like that physical activity boosts your brain power.How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget - and so important to repeat new information? Is it true that men and women have different brains?In "Brain Rules", Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule - what scientists know for sure about how our brains work - and then offers transformative ideas for our daily lives.Medina's fascinating stories and sense of humour breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he proves that we have a Jennifer Aniston neuron. You'll meet a boy who has an amazing memory for music but can't tie his own shoes.
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Item Specifications...
Pages 301
Dimensions: Length: 9" Width: 6.1" Height: 1"
Weight: 1.1 lbs.
Binding Softcover
Release Date Mar 10, 2009
ISBN 0979777747
EAN 9780979777745
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Availability 429 units.
Availability accurate as of Feb 07, 2012 04:13.
Usually ships within one to two business days from Commerce GA.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.
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Reviews - What do our customers think?
 | Good popular science; long-winded self-help Jan 9, 2010 |
"Brain Rules" provides layman commentary on the latest neurological research and theories for improving cognitive and intellectual performance. The author has a verbose but engaging style that explains the scientific rationale for his twelve "rules". While the text lacks formal references and notes, Medina exudes credibility. Furthermore, the book directs the reader to a really nice website, [...], which has much supporting material.
Unfortunately, as self-help, which is how the title presents the book, "Brain Rules" is less successful. Self-help readers are more concerned about the "what" than the "how", and the author spends most of his energy on the latter. The takeaways for boosting the brain's potential, such as exercise, repeat to remember, ten minute attention spans, sleep, stimulate the visual senses, etc, are indeed valid. Yet they are also common-sense, and should not require reading 300 pages to ascertain. The chapter summaries available on the website really suffice for the self-help reader.
The verdict: Four stars as light and accessible reading on molecular biology, but two stars as self-improvement because of the dearth of applied information. Get the book if you want science; go to the website if you want self-help.
| | |  | There is some meat in this book for everyone to chew on and analyze Jan 7, 2010 |
| Although many of the things discussed in this book are expected or already known things, the author made a great job at explaining the science behind it, either by evolution or genetics arguments, and really explaining the PRACTICAL aspect of knowing this. I was very impressed by the suggestions made in this book for the improvement of society in general, the academic community, and/or the business world. | | | | Must read for knowledge workers Jan 4, 2010 |
| This book is great, it starts out strong with the basics "you gotta sleep, you gotta exercise". Those are great to hear and it's great to hear the rationale. But the book lightens up a bit with less punch but more good information. You have to read this if your profession requires that you make the most of your brain. | | |  | I returned this book Dec 18, 2009 |
| It's facile and lacking in substance. He throws out a lot of ideas which sound like they came from research, but where are the references. I returned the book because of the horrifying introduction to a chapter on stress that detailed torture performed on dogs! I question the need to include the graphic description. There must be less heinous research studies on stress. I question his editor's decision to allow that section. I returned the book and got my money back. | | | | Brain Dec 15, 2009 |
| This book arrived on time and in perfect condition. The effort made to bring neurology into the lives of everyone is outstanding. Giving this vital perspective is an incredible work. | | | Write your own review about Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School
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