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A Nonparametric Approach to Perceptions-Based Market Segmentation: Foundations (Interdisciplinary Studies in Economics and Management)

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Item Number 236959  
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Product Description
The new series edited by the "Jubilumsstiftung of the Wirtschaftsuniversitt Wien" aims at presenting results of interdisciplinary research conducted at one of the largest business schools in Europe. Volumes 1 and 2 focus on recent results gained by a group of mathematicians and marketing scientists. It is a unique feature that the writing style adopted for this series makes the findings accessible for members of both research communities. It is also targeted to practitioners in marketing management with an interest in optimally exploiting their consumer survey and panel data. Market segmentation and product positioning are major strategic issues in a company's marketing decision making. The analytical tools highlighted in the Foundations' and Applications' Volumes are new instruments for exploratory and inferential market structure analysis based on consumer brand perceptions and choice. Unlike the majority of contemporary marketing modeling these methods operate nonparametrically thus avoiding the rigorous assumptions which are rarely satisfied by real-world data.





Item Specifications...

Pages   208
Dimensions:   Length: 9.6" Width: 6.5" Height: 0.7"
Weight:   1.1 lbs.
Binding  Hardcover
Release Date   Jan 30, 2001
ISBN  3211834737  
EAN  9783211834732  


Availability  100 units.
Availability accurate as of Feb 07, 2012 04:31.
Usually ships within one to two business days from La Vergne, TN.
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