|
|
|
|
|
Advertising Worldwide: Advertising Conditions in Selected Countries
| Our Price |
$ 120.99
|
|
|
|
|
|
|
|
| Item Number |
226241 |
|
|
|
|
|
|
Item Description...
Product Description
Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious features of advertising and advertising practices? Are there any taboos? What legal restrictions do apply? What kind of advertising infrastructure is there? Are there any institutions, federations or boards of advertising? What media are readily available? How are media data collected? What are the methods of gaining advertising data? How can specific target groups be addressed? Are there any particular preferences concerning the use of media?
The book starts with an overview on the impact of culture and offers comprehensive information on advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Russia, South Africa, Taiwan, and the USA. Written by specialists from these countries.
|
Item Specifications...
Pages 292
Dimensions: Length: 9.48" Width: 6.44" Height: 0.84"
Weight: 1.36 lbs.
Binding Hardcover
Release Date Dec 28, 2000
ISBN 3540677135
EAN 9783540677130
|
Availability 100 units.
Availability accurate as of Feb 07, 2012 03:50.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.
|
Product Categories
Reviews - What do our customers think? Be the first to write a review about Advertising Worldwide: Advertising Conditions in Selected Countries
|
|
|
