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22 Irrefutable Laws of Advertising: And When to Violate Them
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$ 14.04
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| Retail Value |
$ 15.95 |
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$ 1.91 (12%) |
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| Item Number |
2413365 |
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Item Description...
Product Description
This is a guide through the uncertain future of advertising, with a star chart of luminaries to show the way. It examines the underlying principles and the living bones that shape the most successful body of work being done in the world of ideas today.
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Item Specifications...
Pages 350
Dimensions: Length: 8.82" Width: 6.06" Height: 1.02"
Weight: 0.97 lbs.
Binding Softcover
Release Date Jan 30, 2006
ISBN 0470821868
EAN 9780470821862
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Availability 1 units.
Availability accurate as of Feb 09, 2012 02:35.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.
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Reviews - What do our customers think?
 | Insightful! Mar 30, 2005 |
| This book is a series of short essays about the elements that contribute to good advertising. The 22 "laws" are really not laws at all. Each one is an informative, inspirational article about a particular point in advertising's creative or management process. Separate contributors wrote each of the 22 "laws." Author Michael Newman identifies each writer as an accomplished ad industry pro. As a result, this book offers some good examples of ads from a worldwide perspective, which is especially important since the industry seems to be floundering globally. The essays are short, often interesting, but sometimes unevenly focused. Some contributors took their assignment more seriously than others did, and a few should never have even made it into the book. But we think most advertising professionals will find something inspirational here. | | | Write your own review about 22 Irrefutable Laws of Advertising: And When to Violate Them
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