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21st Century Advertising for New Home Builders
| Our Price |
$ 10.10
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| Retail Value |
$ 12.95 |
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| You Save |
$ 2.85 (22%) |
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| Item Number |
2175441 |
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Item Description...
Product Description
Selling new homes just got easier...the 5 M s come together to create a beyond advertising marketing strategy that ensures maximum conversion of all sales prospects; even those you didn t know you had! 21st Century Advertising for New Home Builders: Everything Has Changed is the only appropriate guide for new home builders when it comes to current advertising, sales and marketing strategies in today s industry. The general purpose is still the same. You want to sell homes; as many homes as possible. But the methods have changed. With the aid of this easy to follow, step by step guide you ll be able to set up your own advertising strategy to accommodate the many changes that have occurred in the industry. Don t get left behind...
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Item Specifications...
Pages 198
Dimensions: Length: 5.83" Width: 5.04" Height: 0.55"
Weight: 0.44 lbs.
Binding Softcover
Release Date Jul 18, 2008
ISBN 0976198657
EAN 9780976198659
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Availability 0 units.
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Product Categories
Reviews - What do our customers think?
 | Don't Bother Jul 1, 2009 |
The book is barely readable. The pages are small with a big font. As a result, there are but a handful of sentences on each page. You are turning the page before a thought has even appeared.
Even with such a short book, it is in need of some strong editing to get the message across and remove the ramblings. | | |  | A Marketing Book that Doesn't Feel Like Trudging Through Unidentifiable Sludge... Jul 17, 2008 |
Sludge may have been taking it a little bit too far, but I was so relieved when I read this book. Marketing (and advertising) books typically get so deeply involved in the details (that become outdated far too quickly for my tastes) that I end up with a HUGE to do list that I have a hard time dividing up into identifiable categories with clearly defined priorities. This book gave me the overview I needed to get my company's marketing plan clearly laid out so I can fill in the details as they pertain my specific market!
The writing was entertaining (which is great because I lean towards fiction and when I really need to get a handle on a new topic through non-fiction I have a hard time adjusting!) This book had just enough "extra" to keep me going and I was able to read it quickly and get the info I neeed.
The cover is fantastic (not that what it looks like changes what's on the inside, but we all know it helps us make the decision). It's got a great, simple color scheme that draws the eye and portrays an appropriate image wwith a concise description that indicates the straight forward approach that is adopted throughout the text. I also appreciated the unique smaller size of the book. I could cart it around easily and not feel like I was lugging a brick. I just slid it in my laptop case and that was that.
All in all, I thought this book was very helpful. If you're one of the best marketing guru's in the nation you'll probably find yourself wanting more, but I can attest to the fact that there are plenty of ultra detailed, over the top books out there catering to you! I needed a guide for me; and I'm not a marketing guru. So this book filled my needs. | | | | A Waste of Time for New Home Builders Jul 16, 2008 |
The cover of Preston John's book on 21st Century Advertising for New Home Builders features a digital representation of a house on a sleek new laptop, visually promising a book full of information on utilizing today's technology to its fullest potential when selling homes in today's marketplace.
What you'll find inside, however, is a brief little refresher on the basics of marketing and advertising, the kind that you might find yourself subjected to at an overpriced motivational seminar. With its small novelty book dimensions, the book looks, feels, and reads like something you might receive in a goody bag at such an event.
The book opens with an eight page comparison of the housing market to buying eggs, and the level of usefulness never really rises above that. The selling of new homes is neatly broken down into "The 5M's" (which I will not reveal out of courtesy to prospective readers), which are listed and explained in great detail, but with as little actual detail as possible.
All of the advice and information given is done so in the broadest of general terms. For example: the chapter titled "Questions & Answers" contains only three questions spend over six (little) pages, and the answers are overwhelmingly self-explanatory. "How should I handle TV advertising?" The answer given, of course, is that you should hire a professional advertiser.
The author urges new home builders to purchase and utilize the proper computer software to chart and analyze their market research, but makes no attempt to recommend any specific programs. The chapter dedicated "Online Advertising" does not site a single website. Not even willing to offer the proper documentation for the definition of "Market", the author forgoes an actual dictionary and instead offers his own definition of what you might find "If you were to look it up in a very conservative dictionary."
If you were to look up advice in a very informative book, you might actually find detailed examples and lists of sources for further research. Unfortunately, this isn't that kind of book.
| | | | Exactly What is Needed! Jul 15, 2008 |
| Builders currently are feeling as though they are victims of the current market. With the press exclaiming so much negativity regarding the current housing market, [it's] a breath of fresh air to read a text focused on creative, positive and effective ways to create one's own results! This book is timely, concise, and just what I've been looking for; it should be in the hand of every new home sales rep and/or marketing dept. | | | Write your own review about 21st Century Advertising for New Home Builders
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