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Advanced Marketing Research
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$ 68.90
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| Item Number |
524168 |
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Item Description...
Product Description
Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research . It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs.
Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.
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Item Specifications...
Pages 416
Dimensions: Length: 9.4" Width: 7.46" Height: 0.93"
Weight: 1.63 lbs.
Binding Softcover
Release Date Aug 15, 1994
ISBN 1557865493
EAN 9781557865496
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Availability 100 units.
Availability accurate as of Feb 07, 2012 02:54.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.
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Reviews - What do our customers think?
 | I'm just about catching up with this book 10 years later Dec 17, 2004 |
There are 10 contributed papers in this volume edited by Michigan marketing/social psychology professor Richard P Bagozzi. All at an advanced level even today. Latent class Multidminsional Scaling (DeSarbo, Manrai, Manrai) has still got lots of techniques to find and explore. I've used Arabie and Hubert on Cluster Analysis in Marketing Research to critique dangerous current practice. I'm trying to apply my copy of MPLUS and some the Latent class, mixture models etc in this book will help me explore the package if I make myself time.
I'm for ever thankful to the publisher who sent me a copy of this book years ago. It's wonderful and I wish I had students or colleagues who attained this level! Then I could recommend! | | | Write your own review about Advanced Marketing Research
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