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By Susan Sweeney

Full of practical, proventechniques andstep-by-step strategies, thisinformative resourceteaches internet tourism businesses how to attract visitorsandconvertthem into paying customers. With a design thatallows each chapter to stand on its own, the book provides easy and immediate implementation foravarietyof promotion strategies, including those geared for bed and breakfasts, campgrounds, and theme parks.By learning to utilize industry-specific internet newsgroups and mailing lists, businesses can target their customers,examine advertising techniques of their competitors,and ensure consistent visibility on the Web.Tips on updating, revisiting, and rethinking a business's online presence round out the advice, ensuring that potential and existing clients keep coming back.